Gorilla Glue Billboard Concept

“When billboards already block the view, boring ads dominate our sight. Gorilla Glue wants to help you stick it to boring ads, and everything else.”

This is one of my first creative concepts I have made for my Conceptual Brand Thinking class. Our task was to make a billboard for our choice from a list of brands, while leveraging strategy that could be expanded into a bigger concept or campaign.